Product direction
Product direction and Product Owner support
Clarify the vision, prioritise what matters and steer delivery — as a Product Owner.
$4,000
A detailed estimate in two minutes, a proposal within 48 business hours.
Many digital projects don’t lack talent, they lack direction: too many ideas, blurry priorities, a team moving without knowing what really matters. Product direction brings clarity back.
Kent Ley works as Product Owner alongside your team: framing workshops, a prioritised backlog, delivery follow-up and metrics to measure the launch.
What the support includes
01
Framing workshops
Vision, users, measurable goals and scope.
02
Backlog and prioritisation
What comes first, what can wait, and why.
03
Prototype
Test an idea with real users before building it.
04
Delivery follow-up
Short rituals, regular demos and quick decisions.
05
Launch metrics
Measure what works, and adjust.
06
MVP scoping
The smallest version that already delivers value.
Who it’s for
- Founders with an idea to structure
- Tech teams without a Product Owner
- Organisations restarting a stalled project
How we work
- 01
Discovery
Understand your goals, users and constraints. Agree on what success looks like.
- 02
Design
Structure, user journeys and art direction, validated with you before any code.
- 03
Build
Short iterations and regular demos, so you see the product take shape.
- 04
Launch & follow-up
Go-live, measurement and improvements, for as long as you need.
Already delivered
Frequently asked questions
How much does product support cost?
From $4,000 (CAD, before taxes), depending on the length and intensity of the engagement.
Do you work with an existing team?
Yes: product direction is precisely for teams already building who need a heading and priorities.
Can we start with framing only?
Yes: MVP scoping or a prototype is often the best first step before committing to development.
Let’s talk about your project
A detailed estimate in two minutes, a proposal within 48 business hours.